Skill or Luck, It Couldn't Be Hard Work
Working with over 50 customers in the last 10 years, who are all striving to increase the effectiveness of their sales people, has been...
The Man Who Made Millions by Selling Rocks as Pets
Gary Ross Dahl, who died earlier this year at age 78, will always be remembered for inventing the ‘Pet Rock’, a 1970s novelty toy craze....
The Sense And Nonsense Of Empowerment
TWEET THIS I don’t empower people to please them, I empower them to make better decisions than me. one of the primary goals of managers...
Beating Copywriter’s Block
We’ve all experienced that feeling of dread. You’ve got your pen to paper (or fingers to keyboard), but your mind is as blank as your...
Why Your Elevator Pitch Is Your Single Best Marketing Tool
I’m going to start my case of why your elevator pitch is your single best marketing tool with a story. I once knew this guy whom I...
5 Content Marketing Ideas You Haven't Thought of Yet
Content marketing is old news by now, so chances are good you've read about its benefits and set up a blog to share your or your...
4 Questions You Should Never Ask Your Social Media Manager
Before joining Hootsuite, I was a full time social media manager for a number of national television stations. Businesses had already...
She Went From Sleeping On Couches To Building A Million Dollar Company
If you moved to another country for love, then discovered your spouse wasn't really the same person you thought you had married, what...
Facebook Tweaks News Feed Algorithm to Punish Click-Bait Posts
Facebook Inc. is getting serious about quashing click-bait, two years after a first attempt had little success in curbing such posts....
The 6 Secrets for Turning Hard Work Into Elite Results
What defines an Elite Performer isn't how they show up when everything is going well. It’s the way they deliver when their best laid...
